온라인 쇼핑몰에서 서비스회복 방식이 고객용서를 매개로 고객 행동의도에 미치는 영향 - SOR 모델을 기반으로
A Study on the Effect of Service Recovery through Mediating Customer Forgiveness on Customer Behavior Intention of Online Shopping Mall - Based On the SOR Model
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Wang,Jing(인하대학교 대학원 경영학과),
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Kim,Youn Sung(인하대학교 경영학과)
피인용문헌(Cited by)
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"Derivers of green buying behavior for organic skincare products through an interplay of green brand evaluation and green advertisement"
Journal of global fashion marketing,
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"Why do Consumers Forgive Online Travel Agencies? A Multi-study Approach"
Australasian marketing journal : AMJ,
vol. 32(4),
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2024.
doi:10.1177/14413582231194071